For the post-Covid crisis Misura focuses on a real multi-step green restart, with the awareness that a truly sustainable world is possible only if accompanied by a radical change in our habits. An ambitious and courageous choice, which we have happily helped to convey through a Sustainability Manifesto presented by the brand as a commitment in the coming years in reducing its impact on the environment.
The green commitment of Misura starts from plasticfree packaging: the company has in fact chosen to halve the plastic used for all its packaging and to replace it with sustainable and biodegradable alternatives, made of raw materials of vegetable origin and FSC certified paper. This is accompanied by the financing of 10 reforestation projects throughout Italy, the use of 100% renewable energy sources in the factories and the fight against food waste.
The project was presented live online during the "Common Ground" event, which saw the actor Alessandro Gassmann as celebrity endorser.